The appeal to logos in the GoldieBlox commercial is largely
absent due to the fact that the commercial heavily relies on a parodied version
of the song “Cum on Feel the Noize” by Slade in order to convey their message. For
the most part, the lyrics do not contribute towards any rhetoric; the lines
“come on bring the toys” and “girls make some noise” do little for the
commercial in terms of presenting a logically sound argument. It could be
argued that the lines “more than pink, pink, pink, we want to think” in
conjunction with the video of the girls successfully building and launching a
rocket appeals to logos. Through the lyrics, GoldieBlox asserts that girls are
human beings too, and with the video, they show that girls are capable of thinking
and building, just as the lyrics state. However, their product is hardly shown
in the advertisement, creating difficulties for the audience when making connections.
It is hard to find the logos in the GoldieBlox ad but I think the director of the ad makes it known that logically, girls can do anything because they are equal. The logos is established through the contrast with sexist ideals such as the "pink, pink, pink" saying and an appeal to women's new found individualism.
ReplyDeleteI completely agree with your last statement concerning the barely shown product. I spent a great amount of time trying to find what the product actually was in the advertisement to no success. I had to look it up online to get a better understanding. Once I knew what it was, the advertisement made more sense.
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