Thursday, February 27, 2014
Appealing to Men's Ethos
This Volkswagen advertisement is indicative of how society viewed women in the 1960's; incompetent, clumsy, and lacking motor skills. During the time this ad was circulated, it appealed to men's ethos. The ad created intrinsic ethos by displaying their cars' reliability and ability to protect even the most careless drivers, being women. The photograph of a damaged car establishes credibility in the Volkswagen vehicles since although the driver had crashed, the passengers were safe because the wife was still able to drive the car home. Advertisements like these influence men to believe that by purchasing a Volkswagen, he is protecting his wife from her own reckless driving.
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I agree with you where you say the ad provides ethos to men through the reliability of the car and using women to prove it. I would also like to point out that Volkswagen is a car manufacturing company with many users and fans. They have their own ethos because a strong car company will have credibility, authority, and popularity over the individual watching the ad.
ReplyDeleteI think it is correct to say that the Volkswagon advertisement establishes ethos through the image of the crashed car. In addition, it was interesting that you took it further by saying that it influences the men to buy the car more. I wonder if this advertisement would dissuade women from getting the car?
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