Symbolism and Diction in GoldieBlox Ad
The GoldieBlox commercial has a catchy song with symbolism and clever lyrics that create a message of female empowerment and independence. They run off the stage of beauty pageants and flock to the GoldieBlox construction.The girls can be seen carrying their their pink, frilly toys to be discarded in favor of GoldieBlox. This illustrates the company's mission of "disrupting the pink aisle," that has long been the standard for girl's toys. This pink purge serves as a symbol for the young girls' resistance of stereotypes. The commercial also uses catchy, rhyming lyrics that the girls sing. The girls are empowered, defiant, and want to "make some noise," and, "build like all the boys." The producers of this advertisement used very bold, obvious rhetoric, that reflected GoldieBlox's mission as a company.
I do agree that the pink purge serves as a symbol for the young girls resistance of stereotypes.The rhetoric that was used did in fact reflect the GoldieBlox's mission as a company.
ReplyDeleteI find interesting where you commented about the catchy rhythm and sound of the music playing in the commercial. I feel like the music made the commercial easier to watch and keep up with, as well as provide a strong sense of unity with the girls that parents watching would enjoy.
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